BeauEver unveils neck-jawline sculpting cream

BeauEver is set to launch a new Neck-Jawline Sculpting Cream across all channels in the coming weeks, positioning the product as a single-area treatment for firmness, contour and tone. The premium New Zealand brand is backing the release with design awards, third-party testing and a new ambassador push around recovery and performance.

Why it matters: - BeauEver is targeting a fast-growing niche as consumers focus more on the neck and jawline, not just facial skin. - The launch aims to answer concerns around visible lines, firmness, contour and uneven tone in one connected lower-face area. - Global searches for "neck cream" grew by more than 60% in 2025. - The global neck cream market is projected to rise from US$1.12 billion in 2026 to US$3.18 billion by 2035.

What happened: - BeauEver announced the upcoming launch of Neck-Jawline Sculpting Cream, the latest product in its Luminova Prestige collection. - The product, informally called the "Swan Cream," will roll out across all channels in the coming weeks. - The brand said the cream is designed for the neck and jawline as one visibly connected cosmetic area. - BeauEver is a New Zealand-founded premium skincare brand established in 2019. - The brand is licensed to use the New Zealand FernMark. - BeauEver has offices in New Zealand, Switzerland and China. - The brand's R&D network spans five countries.

The details: - BeauEver's approach is guided by the Holo-Aging Theory, a structural, anatomy-informed model for visible skin ageing. - Judith Fiedler, chair of BeauEver's Scientific R&D Expert Committee, developed the approach. - Fiedler said the neck and jawline function as one closely connected area and that care focused on only one line can miss the broader cosmetic picture. - The packaging is designed as a sculptural swan object rather than a standard cream jar. - A mirror-polished, silver-toned jar forms the body. - The Swan Sculpting Tool rises in an elongated S-curve to complete the swan silhouette. - The applicator has a tapered head, curved spine and elongated handle. - The tool is designed to press along the jawline, glide toward the ears and sweep down toward the collarbone. - The packaging has received recognition from the 2026 London Design Awards and the 2026 Rome Design Awards. - The formula centers on the proprietary SCULP-AQ Contour Factor. - Luminous jellyfish extract is intended to soften the look of tension-related neck creasing. - Glaucine supports the appearance of firmness and definition. - Recombinant type-XXI human collagen and a five-botanic peptide complex help smooth the look of fine lines. - Warm-Touch Technology creates a gentle warming sensation and supports a firmer, more lifted look through massage. - Madagascar vital ginger, niacinamide, New Zealand red algae and French double-iris extract help improve the look of uneven tone and shadowing between the face and neck. - The formula drew inspiration from four professional aesthetic care categories. - In third-party testing with 30 women ages 30 to 54, instrumental measurement showed a 54.04% reduction in the measured appearance of dynamic wrinkle area after seven days of continuous use. - Participant self-assessments showed stronger agreement that the jawline looked more defined, the double-chin area felt firmer and neck tone looked more even. - After 28 days, participants reported a stronger lifting and firming sensation in the neck. - The cream has a feather-soft satin texture that melts into a water-light veil. - BeauEver says the formula leaves no heaviness, pilling or residue on collars. - The product is suitable for all skin types, including sensitive skin. - The scent is led by neroli and opens with petitgrain before settling into orange flower.

Between the lines: - BeauEver is packaging the product as both a skincare treatment and a ritual object, which helps the launch stand out in a crowded prestige category. - The Swan design and the massage tool suggest the brand wants to frame neck care as a premium, sensory experience rather than a basic utility product. - The ambassador strategy adds a performance and recovery angle through Zoi Sadowski-Synnott, a five-time Olympic medallist, three-time Slopestyle World Champion and thirteen-time X Games medallist. - Sadowski-Synnott said the swan-like design feels elegant and practical, and that the warming texture and massage applicator make the product feel like a recovery ritual. - BeauEver founder Bryan Wong said the brand was built on scientific excellence and inspiration from New Zealand's natural environment.

What's next: - BeauEver plans to make Neck-Jawline Sculpting Cream available across all channels in the coming weeks. - The brand is likely to use the launch to deepen its presence in prestige skincare and expand its neck-care positioning. - BeauEver's social media presence is available on Instagram.

The bottom line: - BeauEver is betting that neck and jawline care is moving from a niche add-on to a mainstream prestige skincare category.